eMail marketing is a powerful and cost-effective marketing tool for promoting your cause and products and keeping your supporters up to date with your latest news. Let Orbital’s specialists handle this for you; successful email marketing is more complicated than you may think.
With over 3 million emails leaving Orbital’s servers every month, we understand how the impact an email’s design has on its success. Our in-house team of designers can help you provide stunning visuals, with website links and carry-throughs, to build fantastic relationships with your supporters.
Our online tools ensure that your emails keep their stunning appearance consistent, regardless of email client, or browser platform.
Our eConnect mail system can be linked to your CRM, or data can be exported for us to create campaigns on your behalf.
The flexibility of email marketing allows the content of your email to change dynamically depending upon your contact’s requirements. New supporters should be welcomed, current supporters should be updated and lapsed supporters might want a gentle reminder of what you do.
Our in-house systems can segment, profile and understand your supporters to ensure that they receive the right message at the right time.
So the design is a winner and the profiling is perfect, but the campaign won’t be a success if the email doesn’t reach them. Our deliverability checker will ensure that your message reaches its intended destination and evades being listed as spam.
Our e-Broadcast system is directly connected to the internet.
We can design templates and handle the whole process, or you can access our software and manage content, data selections and e-broadcasts yourself - and we’re on hand to support you and deal with overspill work.
By looking at the results you learn about your supporters and mail order customers; what makes them engage, what drives them away and the impact of design changes. Our email marketing software links seamlessly with Google analytics and other analysis tools.
Take advantage of the expertise of our e-broadcasting team and system to create compelling email campaigns.
For further information, call the Orbital Charity Dynamics sales team on 01233 214447 or fill in a Contact Form.